Hands On With the Apple iPhone SEby Joshua Ho on March 21, 2016 3:53 PM EST
It’s probably not a secret at this point that a number of people were disappointed when Apple seemed to move away from the 4” form factor with the iPhone 6. It turns out that there’s a sizeable market for a smaller iPhone, so rather than letting the 4” size die away quietly Apple has introduced the 4” iPhone SE for those that want a smaller iPhone without having to buy something that is relatively out of date.
In the hand, the iPhone SE basically feels identical to the iPhone 5s. The design is pretty much the same with its lack of camera hump and sharp lines, but rather than polished chamfered edges Apple has elected to keep the chamfer sand-blasted matte. The weight of the phone is also noticeably less than the iPhone 6 or iPhone 6s, which is due to the lack of 3D Touch and the smaller size of the device. The display also looks to be quite similar to the iPhone 5s.
Other than this, I don’t really have a lot to say because it feels almost exactly like an iPhone 6s otherwise. As a heavy 3D Touch user, the lack of 3D Touch is noticeable, especially when playing back Live Photos. But other than that performance is similarly fast and I didn’t see any obvious problems, however many of these under the hood changes are going to be quite difficult to notice in the space of a few minutes as they’re quite subtle.
Although not quite in the realm of a hands-on, the main area of note here is the price as Apple has basically released a cheaper version of the iPhone 6s in a smaller size. In developing countries it seems that the cheaper iPhones are often the most popular, so it’s interesting to see how Apple has effectively upped the value of this version of the iPhone in a very big way. To get close to the 399 USD price point of the new iPhone SE, previously you had to get a phone 2 generations old with a relatively outdated SoC, so it’s impressive to see that now for the same price you can get something that has the latest and greatest in almost every way save for modem and size.
It’s also worth noting that Apple is basically completely uncontested in this part of the market. Although there are a lot of budget phones out there using 4" screens to hit their respective price point, Apple seems to be the only OEM still playing in the 4” display size space for high-end phones. There are a few Android OEMs trying to keep phones at the 4.5-4.7” segment (i.e. iPhone 6s size) with similarly high-end specs, but no Android OEM is trying to sell a 4” phone with high-end hardware. It’ll be interesting to see what kind of effects this has on sales, although I’m not entirely sure that Android OEMs are going to be following Apple’s lead here as a smaller device makes battery efficiency more critical due to scaling effects.
Post Your CommentPlease log in or sign up to comment.
View All Comments
Shadow7037932 - Monday, March 21, 2016 - linkDo people really want a 4" screen? Personally, that's just too small for me because I use the phone for video and other things. The smallest I'd go would be 4.7" display now days.
mkaibear - Monday, March 21, 2016 - linkYes.
Lots of people want a 4" screen on their phones. These will sell like hot cakes.
danbob999 - Monday, March 21, 2016 - linkthese will sell like hot cakes despite the 4" screen. People would have preferred a larger screen, but being the cheapest iPhone, a lot of people will buy it.
shabby - Monday, March 21, 2016 - linkI think the correct phrase would be that lots of people want a compact phone, unfortunately apple can only squeeze a 4" screen with large bezel's on its phone. Samsung could easily make a 4.5" edge in the same size, but i doubt they would sell it that cheap. Honestly i'm surprised apple is selling it that cheap.
jospoortvliet - Tuesday, March 22, 2016 - linkYeah, the Sony Xperia 3 Compact had a 4.6" screen in a barely larger phone (6 mm wider, 3mm higher).
I guess this phone should be called the Trump Phone, both because he happily puts his name on any crap he has actually nothing to do with and because his tiny fingers will work well with a small keyboard. I bet Apple is counting on him winning the election and tiny hands and fingers becoming hip :P
fanofanand - Thursday, March 24, 2016 - linkweak
kknehra - Friday, March 25, 2016 - linkApple doesn't actually want the SE to sell that well. That's why they've only used a 4 inch display. It's also why they've kept with the 5/5s body.
They are targetting a specific audience. They want holdouts with the iPhone 5s and earlier who either don't want a bigger iPhone or can't afford one/don't want to shell out for one. They also want Android switchers who are moving into the iOS ecosystem and don't want to spend top dollar straight away. They also want a more affordable phone for market share grab in developing countries such as India (maybe the low end in China too).
They absolutely do NOT want any potential 6/6 Plus and 6s/6s Plus buyers. Because inevitably, this $399 phone has lower margins than the larger ones and so Apple wants a select audience to upgrade/move further into the Apple ecosystem without hitting the big buyers at the top of the Apple food chain.
Alexvrb - Monday, March 21, 2016 - linkI feel that 4.2-4.3" with a slimmer bezel would sell even better.
Shadow7037932 - Tuesday, March 22, 2016 - linkThese are going to sell because it's the "budget" iPhone. If this had a 5" screen with the same price it would still sell like crazy.
e36Jeff - Monday, March 21, 2016 - linkMany people want a phone they can operate one handed, those with smaller hands cannot operate a 4.7" phone one handed.