Earlier this week NVIDIA announced their new top-end single-GPU consumer card, the GeForce GTX Titan. Built on NVIDIA’s GK110 and named after the same supercomputer that GK110 first powered, the GTX Titan is in many ways the apex of the Kepler family of GPUs first introduced nearly one year ago. With anywhere between 25% and 50% more resources than NVIDIA’s GeForce GTX 680, Titan is intended to be the ultimate single-GPU card for this generation.

Meanwhile with the launch of Titan NVIDIA has repositioned their traditional video card lineup to change who the ultimate video card will be chasing. With a price of $999 Titan is decidedly out of the price/performance race; Titan will be a luxury product, geared towards a mix of low-end compute customers and ultra-enthusiasts who can justify buying a luxury product to get their hands on a GK110 video card. So in many ways this is a different kind of launch than any other high performance consumer card that has come before it.

So where does that leave us? On Tuesday we could talk about Titan’s specifications, construction, architecture, and features. But the all-important performance data would be withheld another two days until today. So with Thursday finally upon us, let’s finish our look at Titan with our collected performance data and our analysis.

Titan: A Performance Summary

  GTX Titan GTX 690 GTX 680 GTX 580
Stream Processors 2688 2 x 1536 1536 512
Texture Units 224 2 x 128 128 64
ROPs 48 2 x 32 32 48
Core Clock 837MHz 915MHz 1006MHz 772MHz
Shader Clock N/A N/A N/A 1544MHz
Boost Clock 876Mhz 1019MHz 1058MHz N/A
Memory Clock 6.008GHz GDDR5 6.008GHz GDDR5 6.008GHz GDDR5 4.008GHz GDDR5
Memory Bus Width 384-bit 2 x 256-bit 256-bit 384-bit
VRAM 6GB 2 x 2GB 2GB 1.5GB
FP64 1/3 FP32 1/24 FP32 1/24 FP32 1/8 FP32
TDP 250W 300W 195W 244W
Transistor Count 7.1B 2 x 3.5B 3.5B 3B
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 40nm
Launch Price $999 $999 $499 $499

On paper, compared to GTX 680, Titan offers anywhere between a 25% and 50% increase in resource. At the starting end, Titan comes with 25% more ROP throughput, a combination of Titan’s 50% increase in ROP count and simultaneous decrease in clockspeeds relative to GTX 680. Shading and texturing performance meanwhile benefits even more from the expansion of the number of SMXes, from 8 to 14. And finally, Titan has a full 50% more memory bandwidth than GTX 680.

Setting aside the unique scenario of compute for a moment, this means that Titan will be between 25% and 50% faster than GTX 680 in GPU limited situations, depending on the game/application and its mix of resource usage. For an industry and userbase still trying to come to terms with the loss of nearly annual half-node jumps, this kind of performance jump on the same node is quite remarkable. At the same time it also sets expectations for how future products may unfold; one way to compensate for the loss of the rapid cadence in manufacturing nodes is to spread out the gains from a new node over multiple years, and this is essentially what we’ve seen with the Kepler family by launching GK104, and a year later GK110.

In any case, while Titan can improve gaming performance by up to 50%, NVIDIA has decided to release Titan as a luxury product with a price roughly 120% higher than the GTX 680. This means that Titan will not be positioned to push the price of NVIDIA’s current cards down, and in fact it’s priced right off the currently hyper-competitive price-performance curve that the GTX 680/670 and Radeon HD 7970GE/7970 currently occupy.

February 2013 GPU Pricing Comparison
AMD Price NVIDIA
  $1000 GeForce Titan/GTX 690
(Unofficial) Radeon HD 7990 $900  
Radeon HD 7970 GHz Edition $450 GeForce GTX 680
Radeon HD 7970 $390  
  $350 GeForce GTX 670
Radeon HD 7950 $300  

This setup isn’t unprecedented – the GTX 690 more or less created this precedent last May – but it means Titan is a very straightforward case of paying 120% more for 50% more performance; the last 10% always costs more. What this means is that the vast majority of gamers will simply be shut out from Titan at this price, but for those who can afford Titan’s $999 price tag NVIDIA believes they have put together a powerful card and a convincing case to pay for luxury.

So what can potential Titan buyers look forward to on the performance front? As always we’ll do a complete breakdown of performance in the following pages, but we wanted to open up this article with a quick summary of performance. So with that said, let’s take a look at some numbers.

GeForce GTX Titan Performance Summary (2560x1440)
  vs. GTX 680 vs. GTX 690 vs. R7970GE vs. R7990
Average +47% -15% 34% -19%
Dirt: Showdown 47% -5% 3% -38%
Total War: Shogun 2 50% -15% 62% 1%
Hitman: Absolution 34% -15% 18% -15%
Sleeping Dogs 49% -15% 17% -30%
Crysis 54% -13% 21% -25%
Far Cry 3 35% -23% 37% -15%
Battlefield 3 48% -18% 52% -11%
Civilization V 59% -9% 60% 0

Looking first at NVIDIA’s product line, Titan is anywhere between 33% and 54% faster than the GTX 680. In fact with the exception of Hitman: Absolution, a somewhat CPU-bound benchmark, Titan’s performance relative to the GTX 680 is actually very consistent at a narrow 45%-55% range. Titan and GTX 680 are of course based on the same fundamental Kepler architecture, so there haven’t been any fundamental architecture changes between the two; Titan is exactly what you’d expect out of a bigger Kepler GPU. At the same time this is made all the more interesting due to the fact that Titan’s real-world performance advantage of 45%-55% is so close to its peak theoretical performance advantage of 50%, indicating that Titan doesn’t lose much (if anything) in efficiency when scaled up, and that the games we’re testing today favor memory bandwidth and shader/texturing performance over ROP throughput.

Moving on, while Titan offers a very consistent performance advantage over the architecturally similar GTX 680, it’s quite a different story when compared to AMD’s fastest single-GPU product, the Radeon HD 7970 GHz Edition. As we’ve seen time and time again this generation, the difference in performance between AMD and NVIDIA GPUs not only varies with the test and settings, but dramatically so. As a result Titan is anywhere between being merely equal to the 7970GE to being nearly a generation ahead of it.

At the low-end of the scale we have DiRT: Showdown, where Titan’s lead is less than 3%. At the other end is Total War: Shogun 2, where Titan is a good 62% faster than the 7970GE. The average gain over the 7970GE is almost right in the middle at 34%, reflecting a mix of games where the two are close, the two are far, and the two are anywhere in between. With recent driver advancements having helped the 7970GE pull ahead of the GTX 680, NVIDIA had to work harder to take back their lead and to do so in an concrete manner.

Titan’s final competition are the dual-GPU cards of this generation, the GK104 based GTX 690, and the officially unofficial Tahiti based HD 7990 cards, which vary in specs but generally have just shy of the performance of a pair of 7970s. As we’ve seen in past generations, when it comes to raw performance one big GPU is no match for two smaller GPUs, and the same is true with Titan. For frames per second and nothing else, Titan cannot compete with those cards. But as we’ll see there are still some very good reasons for Titan’s existence, and areas Titan excels at that even two lesser GPUs cannot match.

None of this of course accounts for compute. Simply put, Titan stands alone in the compute world. As the first consumer GK110 GPU based video card there’s nothing quite like it. We’ll see why that is in our look at compute performance, but as far as the competitive landscape is concerned there’s not a lot to discuss here.

The Final Word On Overclocking
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  • chizow - Saturday, February 23, 2013 - link

    The usage is fine, as it's in reference to Nvidia's practice of overcharging it's customers with exorbitant price increases. That's usury.

    The "entitlement" comes from helping to build Nvidia from a rinky dink GPU company into the global factor it is today by spending a few thousand dollars every few years on their glorified gaming machines.

    The outrage comes from that company thinking it's OK to suddenly up the ante and charge you 2x as much for the same class and level of performance you'd expect from what you've paid every few years in an upgrade.

    It's obvious you've never bought into this market before, because you'd feel more invested in what has happened in the landscape of desktop GPUs since the 7970 launch and the rest of Kepler launch and understand what is happening here. I don't plan to buy it as most others I know who have bought in this range of GPU before, most of whom have similar sense of disappointment and disdain for Nvidia's Titan pricing strategy.

    As for the last bit...Nvidia has sold their 500+mm^2 ASIC GPUs for much less than even $500 in the past, hell the GTX 285 sold for as low as $330 and even the past GPUs with reported "terrible" yields like the GT200 and GF100 were sold for $500 in quarters where Nvidia still turned a profit. TSMC is charging slightly more per 300mm wafer at 28nm than previous nodes, but nothing close to the 100% premium being asked for with TITAN. So obviously they could sell it for less and still profit, they just chose not to.
    Reply
  • CeriseCogburn - Saturday, February 23, 2013 - link

    You're an IDIOT.

    nVidia sells these for THOUSANDS EACH, and production is LIMITED, you idiot gasbag fool.

    The fact that they spare a few dies for a grand shows they are being extremely generous with their profit potential and giving you sick ungrateful whining losers a big freaking break !

    But you're FAR TOO STUPID to know that. That's why nVidia has a REAL CEO and you're a crybaby whiner FOOL on the internet, who cannot think past his own insane $360 card budget, AND GETS IT 100% INCORRECT.

    When nVidia sells one of these limited production monsters to one of you whining ungrateful OWS crybaby losers for a $1000.00, they are LOSING A COUPLE GRAND IN PROFITS, YOU IDIOT !

    Have a nice, dumbed down, idiot crybaby loser day.
    Reply
  • chizow - Saturday, February 23, 2013 - link

    Production isn't limited, Nvidia and the article have shot that down from the outset, so please stop trying to use that as some "limited" production excuse.

    Nvidia will make as many of these as demand dictates, but they could've just as easily charged $300-400 less and sold untold magnitudes more GK110-based cards. That's the general impression I'm getting from all over the internet and from the circles of enthusiast I've encountered, anyways.

    Pricing these at $1K is like stealing candy from a retarded kid (you), but $600-$700 would be justified based on expected price and performance relative to previous generations and worth a look at 1 or even 2 for any enthusiast who purchased in the enthusiast range before and still allowed Nvidia to charge a premium for Kepler's overachieving performance numbers.
    Reply
  • CeriseCogburn - Sunday, February 24, 2013 - link

    No, they shot down the only 10,000 amd fanboy liar rumor, and claimed there will be "continuing availability".

    So you're a liar and a fool.
    Reply
  • chizow - Sunday, February 24, 2013 - link

    Exactly, you said these were "limited" when they are not, so you stand corrected.

    Looks like you're the liar and the fool, but why state the obvious?
    Reply
  • CeriseCogburn - Sunday, February 24, 2013 - link

    They are limited, production is NOT limitless, a gradeB skumbag fool who needs a clue from a real authority to use common sense (to paraphrase your prior stupid remark) would know that.

    nVidia CANNOT produce whatever demand is whenever demand goes over production capacity, and the price you want, you have implied it would.

    So go blow it out your tinfoil hat.
    Reply
  • chizow - Monday, February 25, 2013 - link

    Production is limited by demand with GK110, not some artificial "limited" production warranting the $1K price tag as you implied. But why state the obvious about the law of supply and demand?

    Please stop trying to cover your tracks with dishonesty, you were wrong to say Titan is limited when it was not, now move along.
    Reply
  • CeriseCogburn - Tuesday, February 26, 2013 - link

    Moving along would be you checking production capacity and the dates in question, of course instead you've gourd bolted reynolds wrap. Reply
  • CeriseCogburn - Saturday, February 23, 2013 - link

    Yes mlambert908, they are spoiled lying crybaby children.

    Thanks for being another sane voice in the wilderness.

    The crybabies need to become men and earn a living, so they stop embarrassing themselves. Not that they know or understand that, nor that they ever will, but it gets sickeningly redundant when they poo their diapers all over the place every time.

    How about they grow up, get to work, and buy a video card once without whining like spoiled brats for months on end over the evil overlords who just won't give them a huge break because... they demand it.

    Maybe the Illegal Usurper will start enforcing price controls for them in this crappy economic worldwide situation where ALL prices have been rising greatly for a number of years.

    Perhaps the fantasy world the brat fanboy crybabies live in is actually a sheltered virtual unreality absolutely separate from RL.

    Charlie D's slaves, with deranged fantasy brains, and like you said, one of the sickest cases of entitlement the world has ever seen.
    Reply
  • chizow - Saturday, February 23, 2013 - link

    It's funny that you keep mentioning Charlie D., your asinine rants make him look like a genius and a prophet. Reply

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